We Strongly RECOMMEND You Read This...
2006 Industry Snapshot From The VCA
A recent study by Vision Watch, the VCA, and Jobson Publishing took a look at why consumers, when buying optical goods,
make the purchasing decisions they do. This is an updated follow-up study to similar research that was done in 2005.
When asked why you chose to purchase a certain product, consumers responded in the following manner:
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Editor’s note: For those ECPs always concerned with competing on price, we encourage you to take a close look
at where consumers ranked price on this scale.
Source: 2006 OLA
Vision Watch, Jobson, VCA
Toledo Optical To Unveil A Spectacular Newly Revised “SIGNATURE” Collection
 Signature is back and better than ever! Toledo Optical is pleased to offer your office the unique opportunity to
participate in our exclusive Signature Collection Club. With our Signature Collection you can receive 5% off the
invoice price of both frames and lenses. Furthermore, you become eligible to earn a special dispenser incentive,
as well. Our Signature frames will be heavily stocked, in order to guarantee delivery to your patients. Your Toledo
Optical sales consultant will be by soon to discuss this sensational opportunity. Don’t forget to ask about
the $100 Best Buy gift card – yours free when you sign up to participate.
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