Zeiss Introduces GT2
Engineered for total satisfaction, Carl Zeiss vision has recently unveiled its newest progressive design – the
GT2. In its 160 year history, Zeiss has never before debuted an ophthalmic lens with the optical precision and
unsurpassed quality as is incorporated in the GT2. Moreover, the Carl Zeiss Vision Rewards Program has now been
redesigned to offer more Dividend Rewards in a more streamlined fashion.
Sophia Loren Tops Online Poll As Most Beautiful Celebrity
Sophia Loren has been awarded the World’s Most Naturally Beautiful Person by a recent online poll, despite
being 71 years old. The Italian born superstar beat out young-uns’ such as George Clooney, Cameron Diaz and
Johnny Depp. WHY DOES THIS MAKE NEWS? Well...she has branded her own frame line and Toledo Optical is proud to be
your exclusive Sophia Loren distributor. Have you seen the latest Sophia Loren releases? Rest assured, you will not be
disappointed.
Seniors To Be Exposed To Vision Care Message
The Vision Council of America (VCA) and AARP announced a partnership recently to educate seniors about the importance of
regular vision care. The centerpiece of this partnership will be a Public Service Announcement (PSA) campaign promoting the
benefits of annual eye exams for those over 40. Transitions is further aiding in this cause by releasing a new brochure –
“Adult Eyes” providing information and statistics on types of visual problems that occur at different stages of
adulthood. It is estimated that 6 million Americans, over the age of 40, have uncorrected visual impairments.
A New Polarized Progressive Comes Up Short
In this case, however, it’s a good thing. Introducing the new IRX Short by Specialty Lens. IRX Short is a
premium, short corridor, polarized progressive lens that can be fit as low as 14 mm. Its debut comes at a time when
market demand for such a product is already high. IRX Short will be available in 12 colors in both CR 39 and
polycarbonate. Call for details.
Shamir Adds High-end Material To Creation Line
Shamir Insight, a leading manufacturer of premium progressive lenses, has recently added a super high-index 1.67
material to compliment its Creation progressive. Creation is Shamir’s flagship progressive lens incorporating
their most advanced technology to date.
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Toledo Optical Now Offers Optical Tools Designed For Women
 Presenting “Glitter”. In a profession led by women, it’s important to design tools to fit a
woman’s hand, as well as her desire for fashion. Glitter Tools, exclusively from Toledo Optical, are the first
line of optical pliers specifically designed for women. Glitter pliers feature a shorter, thinner handle, crafted
uniquely to fit a woman’s hand. Fabricated of ultra lightweight stainless steel, Glitter pliers have a lifetime
warranty and are in stock for immediate shipment.
Custom Clip-ons Now Available With “Driving” Lenses
On the heels of the tremendous success that Transitions and Younger have had with the debut of Drivewear, Phantom
Optics has now made available, Excursion – driving lenses for custom clip-ons. Like Drivewear, Excursion is a
photochromic, polarized lens with the ability to change ambient light transmission from 70% in their natural state
to 11% in their darkest state – even behind a car windshield. Custom clip-ons are available in both a
traditional and single bar style. Ask your Toledo Optical sales consultant for your free office sample.
Varilux Physio Extends Range To Include Poly Polarized
Since its launch in early 2006, the Varilux Physio has taken the world by storm. With its WAVE technology, Physio
offers unprecedented visual acuity and now comes in a poly polarized for your convenience.
Anyone Interested In “Linking Up” With Drivewear™?
 Drivewear, the new polarized, photochromic introduced by
Transitions and Younger has proceeded to set the industry on fire. With its unique story and sensational performance,
Drivewear sales continue to skyrocket, and now your office can link up to the Drivewear website. This website has been
written and illustrated with clear, concise language and graphics that will be appealing and informative to both
ECPs and consumers. Check out www.drivewearlens.com today.
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