What Could You Do
With an Extra $400 a Month?
Well, start thinking because we have a plan to get an extra $100 in your pocket every week.
Toledo Optical's Signature Collection is a complete frame and lens package program offering you and your patients unsurpassed quality
and powerful savings. To start, every Rx receives a 5% discount off both frame and lenses. This equates to a powerful savings for the
practice. Furthermore, every Rx USUALLY receives a $10 dispenser incentive.
Here's the flop (for all you card junkies)...for a limited time, we are going to double the dispenser incentive from
$10 to $20 for every Rx. With just one Signature Rx a day, you can earn an extra $100 every week!
Signature Launch:
Simply call your Toledo Optical sales consultant to order your launch kit and receive:
- 12 new Avada, 100% Titanium, 3-piece mounting frames.
- Sleek, state of the art, compact display – FREE!
- One Avada frame ($70 value) – FREE!
- 30-60 delayed billing.
- Automatic Toledo Optical 2 year "Extended Warranty" on all Rxs – FREE!
- $100 Best Buy gift card, as a signup bonus – FREE!
And there's more. For our most valuable customers...we're throwing in a Ginzu knife set, combined with a Ronco Pocket
fisherman and a sensational beef jerky maker. What more could you ask for? (OK, because someone out there is going to call
us on the knives, pocket fisherman and jerky maker, WE WERE JUST JOKING!) But the humor is absolutely free, and the original
deal is SO good, who needs the other things.
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"What the Heck Should I Charge
for the New...?!"
Oh, if we had a dollar for every time we heard THAT from a customer. We have never before had so many products available
to us, all of which, have been designed to provide your patients with the best solutions to suit their visual needs. This
deluge of new products has, however, been cause for some confusion when it comes to how to best price products to the consumer,
and we want to help.
Over the years, we have coordinated a "Retail Price Survey", which has been received with overwhelming support. The goal of this survey
was to simply help our customers by acquiring and then revealing the average price that basic products were selling for in the Ohio and
Michigan region. We are, once again, with your help, going to coordinate and update this price survey.
The procedure will be simple. We ask that you please take a moment to fill in all pertinent information on our survey and return it promptly.
We will then organize that data and calculate a high, low and average price for each category. If you have not received our survey, please call
1-800-472-0107 and ask for a copy to be sent.
Please remember that although we would love your participation, this is a voluntary survey only. We will, however, ONLY share the results
with those who participate. To do otherwise would simply not be fair.
We can assure you that confidentiality will be strictly adhered to. No names will be divulged and only raw prices will be shared. We, again,
encourage all of our customers to take the time to participate. The results will be a valuable resource, which can be utilized to better
position your practice for future success.
Fast Fact
Independent research has shown that consumers have a 48% "intent to purchase" of Transitions VI lenses when it's
offered and explained.
Unfortunate Fact
Reality is our industry posts about 17% Transitions penetration.
Business Fact
Tremendous potential exists for us to close the gap on a product which
experiences such high consumer recognition and demand.
Funny Fact
On July 22nd, 1972, a lady in Rome gave birth to quindecaplets – 10 girls
and 5 boys.
Yeah, we know this has nothing to do with optical but doesn't it round out the "Fast Fact" segment nicely?!
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